About Us

Janie Feldman started Paper Chase as a home-based business in Margate, New Jersey, shortly after her first daughter was born in 1978. Janie quickly developed a local following that came to depend on her attention to detail and uncompromised personal customer service.  After 17 years of selling invitations, stationery and personalized gifts from her home, and with her two daughters nearly grown, Janie realized her dream of opening her own store.

On Memorial Day weekend of 1994, Janie opened the 1700 square foot Paper Chase on Atlantic Avenue in Margate, just one block from the beach and only a few miles from the famed Atlantic City boardwalk and casinos. The quiet seaside town of Margate was soon abuzz about Paper Chase Gifts. With a stunning array of carefully handpicked inventory, a cozy invitation studio, and a friendly and capable staff, the now full service gift shop attracted locals and out-of-town visitors alike. The business grew and, in 2000, Paper Chase expanded to its present location at 8000 Ventnor Avenue in Margate. The shop is a sparkling jewel where one can find beautiful tabletop and home accessories, jewelry, gift wares, leather goods, china, crystal, picture frames, kidstuff, personalized gifts, and high-quality invitations for any occasion.  

In 2005, Paper Chase won Philadelphia Magazine’s Best of Philly Award for the “best gift shop” at the shore and was also awarded the Margate City Beautification Award.  In 2006, Paper Chase was voted “Best of the Press” as “Best Gift Shop” in the Press of Atlantic City.  Janie remains the sole proprietor and buyer for her establishment.  In the more than 30 years that Paper Chase has been in business, it is Janie’s  attention to detail and personalized service – as well as that of her staff – that remain the secret to the store’s success.  Paper Chase Gifts is known for its great customer care and for offering only the best in design and quality. Whether you are looking for a gift for a special occasion, something to decorate your home, or just something to make you smile, Paper Chase Gifts is the place to shop.

We hope that you enjoy shopping on our site and encourage you to drop by in person if you are ever in town visiting the beautiful Jersey shore. Come in and say “hello” to all of us and meet our favorite workin’ doggies:  Maggie and JoJo.  Feel free to call or email us anytime.